Empower sellers and buyers with the same eCommerce, Payment Processing, Quoting, Billing, and Renewals Management solution and Achieving Unmatched Double-Digit YoY Revenue Growth.
SELF-SERVICE ECOMMERCE CONTENT MARKETING PAYMENT PORTAL TO BYPASS SALES:
Greetings, Entrepreneur business enthusiasts! With your website now live, it’s time to focus on making it more engaging to assist Sales in generating leads. One of the most effective ways to achieve this is by implementing an eCommerce + Payment Processing (EPP) solution. Upon completion, you establish your first revenue channel, capable of bypassing sales entirely. Even if you aren’t ready for online selling, activating a self-service eCommerce platform serves to generate quotes (leads) for buyers seeking a self-service quoting experience. This allows salespeople to engage intelligently with their buyers (leads) to determine their readiness to purchase, assess their created quotes, or offer assistance in crafting the ideal quote based on specific needs. Facilitating browsing before engagement makes your business more accessible and customer-friendly. Embrace a user-friendly self-service eCommerce system, complete with built-in account management and credit card payment processing, while your internal team benefits from tools like analytics, quoting, customer service, collaboration, promotions, loyalty programs, automated cart checkout, and payment portal processes to streamline buyers’ experiences. Engaging buyers means simplifying the purchasing process on your site, eliminating the need for direct interaction with a sales representative.
In this blog post, we will explore each priority that has been substantiated by 100,000s of user engagements, by 30 + customers, including SAASTEPS, who employ the same technology under discussion. While there are alternative solutions available, we acknowledge our preference for retaining all data within a unified platform and refraining from deviating from that approach. Our objective is to illustrate that what may appear unattainable can indeed be achieved. Consequently, this allows businesses to replace numerous custom-coded solutions with standardized ones, thereby facilitating accelerated growth through 2023 and beyond.
As you peruse the subsequent insights, we invite you to reflect on the question, “Is this a compelling proposition?” In case it doesn’t appear as such, it is likely that you have either addressed this challenge already or your business has not yet matured enough to confront these concerns.
SAASCOMMERCE™ (ECOMMERCE, B2B, B2C, B2B2C):
As you navigate the challenges of effectively reaching your market, generating leads, driving sales, and tracking crucial details in a cost-efficient manner, you might find yourself pondering the optimal approach. SAASTEPS encountered the same conundrum and discovered that establishing all systems before assembling a team is the key. Taking the reverse approach could lead to an overwhelming influx of opinions on running your business. By empowering your team with the right solutions and allowing for adjustments over time, you foster a cohesive working environment that leads to the gradual self-automation of systems – ultimately creating a streamlined and efficient business operation.
When SAASTEPS first started, we implemented Kinetic Growth (aka. SAASCOMMERCE™) a 100% Native & Lightning eCommerce solution, into our Salesforce CRM. This approach provided two major benefits: a) a platform for customers to browse and create quotes before making a purchase; b) a tool that can be utilized by every salesperson or partner as their own quoting solution. Remarkably, as a small startup, you only need to purchase one Salesforce Enterprise Sales Cloud license and one Salesforce Self-Service Customer Community license to use SAASTEPS’ SAASCOMMERCE ™ eCommerce + Payment Processing (EPP) solution. We often tell our customers: if you already use Salesforce, you likely have all the necessary licenses to activate our eCommerce solution with SAASTEPS.
SAASPAY™ (MERCHANT & GATEWAY):
Once SAASCOMMERCE™ eCommerce is implemented and customers begin generating quotes, it was time to enhance our system by integrating a robust payment processing solution. Over the years, businesses have faced the challenge of navigating multiple payment processing systems, from externally embedded payment portals like “Stripe”, to custom integrated experiences requiring the use of various merchant accounts and gateways tailored to specific vendor solutions – akin to Johnny Cash meticulously assembling his car one piece at a time.
SAASPAY™ addresses this problem by offering a cohesive platform that facilitates customer payments for opportunities using credit cards or ACH within a Salesforce Self-Service Customer Community. This advanced solution can be deployed in under an hour with any Self-Service Customer Community license, rapidly enabling an eCommerce cart checkout feature. Additionally, it provides sophisticated capabilities such as real-time reporting, automated invoice generation, payment terminals and more – all while guaranteeing the protection of sensitive data through state-of-the-art encryption technology.
SAASRAM™ (REVENUE ACCELERATION MANAGEMENT):
When you integrate SAASCOMMERCE™, SAASPAY™, and SAASRAM™ (Revenue Acceleration Management), you empower both your buyers and your entire selling team, which, in our experience, includes six to eight different revenue-generating departments. By combining these three use cases, SAASTEPS delivers a groundbreaking end-to-end solution that seamlessly incorporates additional features to drive revenue growth for organizations.
To further enhance this comprehensive approach, we introduce SAASRAM™ (Revenue Acceleration Management), which includes CPQ (Configure, Price, Quote), SPQ (Select, Price, Quote), GPQ (Guided, Price, Quote), Subscription Management, Billing & Invoicing, and Renewals Management. This suite of tools equips your business with everything it needs to empower team members in closing deals and managing customers, ensuring seamless renewals each year with minimal involvement.
The CPQ feature enables businesses to configure, price, and provide quotes for their products and services efficiently and accurately, streamlining the sales process and accelerating revenue generation.
With the SPQ feature, businesses can select, price, and offer quotes tailored to their customers’ needs, enhancing the customer experience and fostering loyalty.
The GPQ feature revolutionizes the quoting process by offering a guided, interactive, and personalized experience for customers, complete with a user-friendly interface that enables them to create customized quotes.
Subscription Management allows businesses to efficiently oversee their subscription-based products and services, with automated capabilities that help reduce churn and improve customer retention.
The Billing & Invoicing feature simplifies the invoice generation process for businesses, ensuring accuracy and efficiency with its automated capabilities, reducing manual errors, and increasing overall productivity.
Finally, the Renewals Management feature streamlines the renewals process, providing automated capabilities that reduce churn and promote customer retention.
ADD-ON SAASTEPS FRICTIONLESS BUYER JOURNEY TO BYPASS SALES:
The SAASTEPS Frictionless Buyer Journey is a game-changing solution that connects your public content to a private Content Repository. This innovative approach empowers your marketing team to nurture leads effectively without spamming prospects, giving you clear insight into who is genuinely interested in your offerings.
In the current market landscape, buyers prefer browsing before making a purchase decision, much like creating a quote on an eCommerce site. This behavior extends to content consumption as well. Search engines such as Google, Bing, and Yahoo often lead customers to various sources based on paid ads and SEO algorithms. Enter the SAASTEPS Frictionless Buyer Journey, which aggregates all of your content into one easily accessible location, eliminating the need for buyers to rely on search engines. This streamlined method allows your team to engage with buyers only when they demonstrate genuine interest.
To further enhance this experience, you can add a simple link for scheduling a meeting or purchasing an assessment through SAASCOMMERCE™ eCommerce and SAASPAY™ Payment Processing. This use case enables your marketing team to gradually qualify previously unqualified leads for your sales team to close, or even allow customers to self-service. The result is a dramatic reduction in the overall cost of each online sale.
FRICTIONLESS BUYER JOURNEY KEY BENEFITS:
– Real-time insights into buyers’ journeys: Our cutting-edge machine learning algorithms predict customer engagement levels, the depth of their engagement, and their main areas of interest. Armed with this information, you can proactively engage customers before they lose interest.
– Seamless Salesforce integration: The SAASTEPS Frictionless Buyer Journey connector for Salesforce allows your sales representatives to remain within the platform, keeping them focused on cold calling and securing valuable leads in their frictionless buyer journey.
OUR MISTAKES AND KNOWLEDGE IS YOURS TO USE:
In today’s fast-paced digital landscape, creating a highly engaging direct marketing content portal is essential for businesses looking to streamline their sales process and capture the attention of potential customers. By leveraging the right tools, strategies, and technology, companies can effectively bypass traditional sales channels and create a seamless, customer-centric experience that drives revenue and growth.
The SAASTEPS Way, involves the seamless integration of an eCommerce + Payment Processing (EPP) solution, which empowers marketing teams to create captivating content, while also simplifying the buying process for customers. This innovative solution not only enhances the overall user experience but also fosters a more accessible, customer-friendly business environment that encourages long-term loyalty and engagement.
SAASTEPS, a leading provider of cutting-edge software solutions, offers an extensive suite of tools designed to help businesses effectively generate leads, nurture prospects, and close deals. Among these solutions are SAASCOMMERCE™, a powerful eCommerce platform; SAASPAY™, a secure payment processing system; and SAASRAM™, a robust customer relationship management tool.
The SAASTEPS Frictionless Buyer Journey takes the concept of streamlined sales and marketing efforts to the next level by aggregating all of your content into a single, easily accessible location, while providing real-time insights into each buyer’s journey. This unique approach not only simplifies the customer experience but also integrates seamlessly with Salesforce, one of the most popular CRM platforms available today.
By leveraging these advanced solutions, businesses can optimize their sales and marketing efforts, ultimately reducing the overall cost of each online transaction and driving accelerated growth. This, in turn, allows companies to stay ahead of the competition by adapting to the ever-changing demands of the digital marketplace.
By embracing these cutting-edge eCommerce, Payment Processing, and Revenue Acceleration Management solutions, businesses can revolutionize their operations, enhance the customer experience, and ultimately secure a competitive edge in today’s increasingly crowded marketplace.
If you enjoyed this blog, please follow SAASTEPS and feel free to post to your network.
Thank you for reading!